Chances are that you are familiar with blogging. Perhaps you've even put together a personal one before. It's become an extremely important part of our online culture over the years, changing everything from how we get our news to how we evaluate companies. People looking for specific products often look to company blogs or blogs written by reviewers to help them make informed decisions. But the company creating the blog reaps benefits reaching far beyond simply informing potential buyers.
A blog, written well, creates the following important benefits for your company:
- Increases search engine visibility (SEO) - Each blog post will essentially show up as a new page on your site, letting Google know that you have a lot of material that is relevant and interesting.
- Engages clients - Through your blog, your clients will get a chance to see a more "personal" side of your company. Perhaps you will decide to write about specific areas of interest that clients ask about. This gives clients and potential clients a closer look at how you approach problems and meet their needs.
- Shows leadership - By writing about what your business does, you show your clients how much you know. This develops your position as an industry leader, showing to potential customers and clients that they can trust you. Not only will this influence whether a potential client approaches you, it will impact your business through word-of-mouth.
With a great blog comes great responsibility
So, you're ready to start blogging? Here are some basic tips you'll want to keep in mind to make sure you get the most out of your new blog.
- Add content regularly - When visitors see that a blog hasn't been updated in a while, they'll wonder if the company is still active or has everything together.
- Keep content relevant - You'll want to maintain that feel of industry leadership by approaching issues your visitors care about.
- Use a spell-check of some sort - Poor grammar and spelling can hurt your credibility.
- Explain technical terms - Using trade language shows that you know your craft. Explain difficult terms so readers know they can come to your website to get a better grasp of what they're looking for.
- Show some personality - Blogs don't have to be perfect, and that means each post is a good chance to show your visitors that your company has real, caring people that want to work with them.
Other pages in the Getting Results series:
Posted on Mon, December 6, 2010
by Vince Conn filed under