Mobile Websites: is there an easier way to make my website mobile?

Tomorrow is the 9th anniversary of my employment at Element Fusion (fitting for a date like 9/9, huh?). So, I've decided to turn over a new leaf and begin practicing what I've been preaching to Radium3 clients. As the Consulting Director here at Radium3, I interface with many website owners and there seem to be certain questions about Internet subjects that are asked frequently. So, here is my very first Radium3 blog post! More will follow, I promise.

I hear thoughts and questions like these expressed often.  Have you ever thought like this?

  • "I think I need a mobile website."  
  • "I know mobile is where it’s at, but I don’t even know enough to ask good questions."
  • "Is there a way to make my current website easier to read on mobile devices like an iPhone, iPad, Android or Blackberry?"
  • "Should I have two websites (ie: a desktop site and a mobile site)?"
  • "I feel like I need an iPhone app to be in the cool kids club."
  • "Can Radium3 help my site become more mobile friendly?"

Yes, Radium3 can help!

Making your website display beautifully on mobile devices is easy with Radium3. If your website is already running on the easy-to-use Radium3 platform there is no need for you to have to manage two different home pages (ie: a “desktop version” and a “mobile” version). Instead, with Radium3 you’re able to manage just ONE website but have it display beautifully on any device.

How does this work? And what’s it going to cost me?

First, you need to understand that your website doesn’t actually exist in one place. Gone are the days of static html websites that resided on a single server. Instead, your Radium3 website is database driven. Each page is built on the fly and delivered to the web browser of each visitor. The content and the style of your Radium3 website are actually stored separately.  So, if a visitor wants to view your home page, the Radium3 platform knows to pull all the home page content and style it with the home page CSS design theme. This is why it is possible to change the design theme of your website without having to edit the website’s content. When you add text to your website you don’t have to style it. You type in black and white. If the text is supposed to display red, it will be red because the style sheet will make it red (it's CSS magic).

So, since design and content are separated, Radium3 can be set up to react differently when a mobile device is calling your site. In this case, the server would grab the same page content but instead of using the site’s default CSS design theme, it would use the Mobile CSS design theme instead. Viola, your site is mobile.

And we can generally do all this for your Radium3 site for only $495!

To illustrate the way this solution works, see the screen shots below from One shows their Radium3 website on a desktop browser and the other shows the very same website as displayed on an iPhone.

Manage your content in one place

What’s even more beautiful with this solution is that you only have one website to manage.  You won’t have to worry about making the content of your desktop site match up with the content of your mobile site—it’s all the same site, just styled differently. There are some cases in which a website owner does want to have different content on the mobile version of the site than on the desktop version.  We address these situations differently, usually by creating a hidden mobile home page on the Radium3 site and sending visitors from mobile devices to this page instead (I'll address this variation in a separate blog post).

Just Keep It Simple

Rarely does a client truly need a native iPhone or Android app developed. In most cases it serves a website owner well to simply make something accessible on the main website so someone can access it from any device with an Internet connection without the need to download a special app. This approach keeps things simple for many Radium3 customers and it can likely work for your organization as well.

If you’d like to talk more about your options for making your website mobile, please request a consultation with a Radium3 consultant today.  We’ll steer you in the right direction.

1 comment (Add your own)

1. John Dermer wrote:
Will the mobil version display equally well on Android and iPad?

Fri, March 2, 2012 @ 7:12 PM

Add a New Comment


Comment Guidelines: No HTML is allowed. Off-topic or inappropriate comments will be edited or deleted. Thanks.


Subscribe to Radium3's Blog Get Email Updates from Radium3